We read your deck before we change anything
Before we personalize a single slide, we score your uploaded seed deck against the six house narrative patterns and detect which one it's already running, even if nobody planned it that way. Personalization happens inside that structure, not on top of a generic template.
Personalization has a data model, and it's Pitchcraft
Every deck DeckShift touches is scored against six documented house patterns before anything is rewritten. That scoring is what keeps a personalized deck from turning into disconnected paragraphs stapled onto your old slides. The engine knows what argument the deck is making and extends that argument, rather than overwriting it.
Detects the pattern already running
Most seed decks run a pattern by accident, built up over years of slide reuse. Detection names it: which of the six house patterns the deck's existing structure argues, and how consistently.
Personalizes inside that structure
Once the pattern is scored, new content for this prospect gets written to extend it: the same arc, the same kind of proof, just aimed at the buyer in front of you instead of a generic one.
The full case for why the pattern is the unit that matters, with citations back to the research each one draws on, lives at Pitchcraft.
See the scoring on a deck you already have
Rate My Deck, the standalone version of this check, isn't out yet. Until it is, the same read runs at the start of every shift, before a single slide is rewritten.
Your first shift needs only an email. Upload your current deck, name a prospect, and the shift starts by reading which pattern the deck already runs.
Try it on your deckOr run the twelve-point version by hand
The manual scorecard behind the engine's scoring, if you'd rather diagnose a deck yourself first.
Run the 12-point scorecardFrequently asked questions
What is framework auto-pick?
The step where DeckShift scores your uploaded seed deck against the six Pitchcraft patterns (The Bridge, The Pushback, The Mission, TURN, The Fit, Epic Tale) and personalizes within whichever one the deck already argues, instead of forcing it into a template that doesn't match how your team already pitches.
What is Rate My Deck?
A free, standalone version of the same scoring that we're building: upload a deck and get back which pattern it's running, how consistently, and where the argument gets thin, with no personalization. It isn't out yet. Until it is, the same read runs at the start of every shift, and your first shift needs only an email.
Do I have to know which pattern my deck uses?
No. That's the point of detection: most decks run a pattern by accident, and naming it is the engine's job, not yours. If you want to check it yourself first, the manual scorecard walks the same twelve questions the engine effectively answers automatically.